My newest campaign is geared towards helping entrepreneurs see the importance of building a brand for their businesses because most times just having a business just ain’t enough. Branding yourself or your company is just as critical to success most successful entrepreneurs understand this fact.
With so many options available, it’s important to create a memorable image for your brand and stick with it. Think about your target audience, meaning the people you want to cater to, and then start coming up with ideas that you feel that they will relate to. The key to a successful business is being relatable and reliable.
I came up with the BRANDYourself concept because I am constantly promoting myself both as a person and professionally. Just so happens that my name is actually “BRANDY” which is how I came up with the idea. I thought, mom knew what she was doing when she gave me that name because branding is one of my strongest skills.
Being a marketing major and professional, I know for sure how critical it is to connect with your customers, clients and/or audience. Companies and brands that do well have mastered the art of marketing to the people they want to buy their products.
If you’re the product, then focus on promoting you and then you automatically become the brand.
Check back for more as we will explore various aspects of branding and how we can apply meaningful marketing to our own businesses and level up.
The Social Mob LLC 